Story: West Coast region

Glacier publicity (1st of 2)

Glacier publicity

Because Franz Josef Glacier was easily accessible by road, it was long regarded as a tourist highlight. This cover of a 1935 booklet shows the Franz Josef hotel, with the glacier in the background. The countryside has been tidied up to make it look like a European resort, lacking the distinctive rawness of the South Westland landscape.

Using this item

Alexander Turnbull Library
Reference: Eph-A-TOURISM-Franz-1935-01-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Simon Nathan, 'West Coast region - Tourism and outdoor recreation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/artwork/21154/glacier-publicity (accessed 6 December 2021)

Story by Simon Nathan, updated 1 Sep 2016