Story: Te Ara – a history

Early page designs (2nd of 2)

Early page designs

These preliminary designs, by the Wellington firm Shift, incorporated the Te Ara logotype, the 'mood boards' and the first actual encyclopedia content. They aimed to present the content in a clear and appealing way that made the most of the advantages of an online publication. 

Using this item

Te Ara - The Encyclopedia of New Zealand
Artwork by Shift

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How to cite this page:

the Te Ara team, 'Te Ara – a history - Planning the encyclopedia: process, look and feel', Te Ara - the Encyclopedia of New Zealand, (accessed 17 May 2022)

Story by the Te Ara team