Story: Washing, cleaning and personal hygiene

Dangerous dirt and healthy soap

Dangerous dirt and healthy soap

Mothers have long been the target of advertising for home and body cleaning products. This 1925 advertisement for Lifebuoy soap treats mothers as experts – a marketing ploy designed to get women on side with the product. 

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National Library of New Zealand, Papers Past
Reference: Evening Post, 10 December 1925, p. 19

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How to cite this page:

Kerryn Pollock, 'Washing, cleaning and personal hygiene - Bathing and personal hygiene', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/document/40794/dangerous-dirt-and-healthy-soap (accessed 26 October 2021)

Story by Kerryn Pollock, published 5 Sep 2013