Story: Washing, cleaning and personal hygiene

Body odour – a social pariah

Body odour – a social pariah

Body odour was a fact of life when bathing happened only weekly. However, by the 1920s and 1930s men and women were expected to eliminate odour through regular washing and deodorant. The pained look on the woman's face in this Lifebuoy soap advertisement speaks volumes. 

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National Library of New Zealand, Papers Past
Reference: Auckland Star, 6 July 1932, p. 12

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How to cite this page:

Kerryn Pollock, 'Washing, cleaning and personal hygiene - Bathing and personal hygiene', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/document/40798/body-odour-a-social-pariah (accessed 17 May 2022)

Story by Kerryn Pollock, published 5 Sep 2013