Farmers’ wives are targeted in this 1945 advertisement for a ‘farm model’ refrigerator with extra capacity. Electrical appliances eased the heavy burden of domestic work on farms. Fridges made it possible to store prepared food for longer, reducing the amount of cooking needed to feed farm workers.
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Alexander Turnbull Library
Reference: S-L 862-110
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.