Story: Rural tourism

Promoting rural New Zealand

Promoting rural New Zealand

This picturesque farming scene, complete with sheep, rustic buildings and rolling pasture, was used to advertise coach tours of New Zealand in the 1980s. Rural tourism began to grow in that decade, as economic change made additional sources of income necessary for farmers. The government tourist department also increased its promotion of rural attractions to overseas visitors.

Using this item

Alexander Turnbull Library
Reference: Eph-D-TOURISM-1982-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of Tourism New Zealand

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How to cite this page:

Nancy Swarbrick, 'Rural tourism - The development of rural tourism', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/18824/promoting-rural-new-zealand (accessed 24 July 2019)

Story by Nancy Swarbrick, published 24 Nov 2008