This 1936 Tourist Bureau poster shows a well-dressed woman calling an employee of the Bureau to book a tour. A tour of the country like this was only available to those of means in the 1930s. The age of mass tourism was still decades away.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.