Since 1999 New Zealand has been marketed through a unified campaign in eight major markets. The bold, concise statement of the tagline – 100% Pure New Zealand – was aligned with images of sweeping landscapes, in this case the Waitematā Harbour with Auckland’s skyline in the background. This urban image is an exception to the campaign’s focus on images of wilderness.
Courtesy of Tourism New Zealand
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.