Story: Insurance

Life begins anew

Life begins anew

Endowment insurance policies pay out not when the policy-holder dies but at an earlier point in their life. This 1960 leaflet from Government Life Insurance promotes its endowment assurance as offering a happy and secure retirement.

Courtesy of TOWER

Using this item

Alexander Turnbull Library
Reference: Eph-A-INSURANCE-1960-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Alan Henderson, 'Insurance - Government regulation and control', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/24102/life-begins-anew (accessed 10 December 2019)

Story by Alan Henderson, published 11 Mar 2010