Story: Pregnancy, birth and baby care

Post-war baby boomers

Post-war baby boomers

After the Second World War birth rates increased. More women married and at younger ages. This led to a baby boom for Pākehā mothers which lasted until the early 1970s. This booklet (produced by the National party for the 1949 election campaign) shows a family at the beginning of the baby boom. These parents have made a good start and their relative youth suggests that there is plenty of time for child number four.

Using this item

Alexander Turnbull Library
Reference: Eph-A-NZ-NATIONAL-PARTY-1949-01-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Kerryn Pollock, 'Pregnancy, birth and baby care - Birth rates', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/26176/post-war-baby-boomers (accessed 10 December 2019)

Story by Kerryn Pollock, published 5 May 2011, reviewed & revised 24 Oct 2018