Story: European ideas about Māori

'Maoriland' postcard

'Maoriland' postcard

This tourist postcard from 1910 shows Victoria Bridge in a very English-looking Christchurch. However the photograph is surrounded by words and an image which present New Zealand as 'Maoriland'. This was an important identity for New Zealand at that time and expressed an acceptance of Māori as racial partners of the largely British settler population.

Using this item

Alexander Turnbull Library
Reference: Eph-B-POSTCARD-Vol-2-17

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

James Belich, 'European ideas about Māori - The Aryan Māori and other stereotypes', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/29885/maoriland-postcard (accessed 16 October 2019)

Story by James Belich, published 5 May 2011