The increasing cost of traditional building materials such as timber and bricks in the 1950s encouraged the use of alternative cladding materials such as fibrolite (asbestos). This 1954 advertisement emphasises fibrolite's lower cost, suggesting it would leave room in budgets for new consumer products such as fridges and washing machines. Fibrolite fell out of favour as a building material in the 1970s when it was discovered asbestos fibres were carcinogenic.
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Hocken Library, University of Otago
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