Story: Popular music

TANZA gramophone record

TANZA gramophone record

Wellington-based radio manufacturer Radio Corporation launched its own record label, TANZA, in 1948. TANZA's mission was summed up in its name, which is an acronym for 'to assist New Zealand artists'. Aside from early recordings made in Rotorua in 1930, New Zealand recordings had been limited to advertising jingles and discs of live recordings, which had a very short shelf life. This is the Invercargill Civic Band performing 'The Royal Water Music'. 

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Mataura & Districts Historical Society
Reference: MT1996.133.2.9

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How to cite this page:

Chris Bourke, 'Popular music - Wartime music and early recording, 1930s and 1940s', Te Ara - the Encyclopedia of New Zealand, (accessed 20 May 2022)

Story by Chris Bourke, published 22 Oct 2014