Story: Graphic design

International typographic style

International typographic style

This poster by Don Hatcher for the 1968 Christchurch Pan Pacific Arts Festival is an early example of international typographic style. Lower-case typography and minimal punctuation was typical of the idiom.

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Hocken Library, University of Otago
Reference: S14-012

Permission of the Hocken Library Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

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How to cite this page:

Hamish Thompson, 'Graphic design - Graphic style to creating brands, 1950s to 1970s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/43809/international-typographic-style (accessed 24 July 2021)

Story by Hamish Thompson, published 22 Oct 2014