Story: City boosters and promoters

City logos and slogans

By the 1990s most towns, cities and even regions in New Zealand had logos and slogans. Most were devised by councils and associated organisations. Branding devices are intended to give these places a unique identity and market advantage, particularly with visitors, tourists and potential immigrants. Some combine picture logos with slogans that are supposed to sum up a place in a few words. Others use logos alone and rely on the viewer’s ability to interpret the image and relate it to the place it symbolises.

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How to cite this page:

Kerryn Pollock, 'City boosters and promoters - City identities and branding', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/interactive/21719/city-logos-and-slogans (accessed 14 December 2019)

Story by Kerryn Pollock, published 11 Mar 2010