In 1954 King Country residents voted to allow liquor to be sold in the region. The vote among Māori was 70% in favour of prohibition. It was the greatly increased Pākehā population, by then outnumbering Māori, whose vote against prohibition carried the day. The pamphlet shown here was produced in 1943 by the New Zealand Alliance for the Abolition of the Liquor Traffic, a temperance group. It reports efforts to undermine the continuance of prohibition in the area and the determination of Māori leaders that it should be maintained.
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