Story: Screen industry

Crunchie bar commercial

Made by Silverscreen in 1975, the Crunchie bar train robbery commercial epitomised the qualities the company brought to making advertisements – it told a story, it had high production values and it was great fun to make. It was directed by Tony Williams, who directed feature film Solo and a series of documentaries, in addition to commercials. Several well-known New Zealand actors appeared in it, including Bruno Lawrence (in a loincloth). It went over budget, and Williams got paid with a motor mower.

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How to cite this page:

Megan Cook, 'Screen industry - Screen industry growth, 1970s to 1990s', Te Ara - the Encyclopedia of New Zealand, (accessed 25 October 2021)

Story by Megan Cook, published 22 Oct 2014