Story: Meat and wool

Advertising woollen clothing

Advertising woollen clothing

Renowned shearer Godfrey Bowen promotes New Zealand woollen underwear. Bowen was instrumental in improving shearing techniques in New Zealand, and the Bowen shearing style is now the basis of the shearing method used throughout the world. He was employed by the New Zealand Wool Board to promote wool.

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Reference: Bill Carter and John MacGibbon. Wool: a history of New Zealand’s wool industry. Wellington: Ngaio Press, 2003.

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How to cite this page:

Alistair Nicol and Caroline Saunders, 'Meat and wool - Wool products and marketing', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/19239/advertising-woollen-clothing (accessed 26 January 2020)

Story by Alistair Nicol and Caroline Saunders, published 24 Nov 2008