Story: Department stores and shopping malls

Fashion parade (3rd of 4)

Fashion parade

James Smith’s department store in Wellington stages a fashion show in the mid-1950s. The women watching the show have been served a traditional department-store morning or afternoon tea, with small cakes and biscuits on stands, silver teapots and fine china. Department stores held fashion shows as a way of displaying what they had for sale.

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Alexander Turnbull Library
Reference: PAColl-3332-03-15

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Helen Laurenson, 'Department stores and shopping malls - The heyday of department stores', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/22202/fashion-parade (accessed 8 July 2020)

Story by Helen Laurenson, published 11 Mar 2010