Story: Department stores and shopping malls

Farmers free tram (4th of 4)

Farmers free tram

The Farmers’ Trading Company in Auckland ran a free inner-city tram, and later free buses, to make it easy for customers to get to the store. In this 1947 photograph the tram advertises Farmers’ sale – billed as Hector’s birthday sale. Hector was the store’s famous pet parrot.

Using this item

Auckland War Memorial Museum Tamaki Paenga Hira
Reference: DU436.1215 H68

Permission of the Auckland War Memorial Museum Tamaki Paenga Hira must be obtained before any re-use of this image.

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How to cite this page:

Helen Laurenson, 'Department stores and shopping malls - The heyday of department stores', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/22203/farmers-free-tram (accessed 8 July 2020)

Story by Helen Laurenson, published 11 Mar 2010