Story: Occupational structure

D. A Jolly, storekeeper

D. A Jolly, storekeeper

D. A. Jolly (second from right), owner and manager of this general store in Pembroke (now Wānaka), Central Otago, stands with his staff (who may be his sons). Mr Jolly first arrived in New Zealand in 1862 to work as a gold miner. He later opened a general store in Cromwell, and then this branch at Pembroke. His change of occupation reflects the trend in the New Zealand economy from extracting natural resources to providing services.

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Hocken Library, University of Otago
Reference: S05-037M

Permission of the Hocken Library Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

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How to cite this page:

Paul Callister and Robert Didham, 'Occupational structure - Occupational change since 1840', Te Ara - the Encyclopedia of New Zealand, (accessed 27 January 2022)

Story by Paul Callister and Robert Didham, published 11 Mar 2010