A record number of Jaffas (chocolate-centred orange sweets) – 30,000 in all – were rolled down Dunedin’s Baldwin Street, the steepest street in the world, on 14 July 2008 as part of the annual Cadbury Chocolate Festival. Jaffas were traditionally rolled down the aisles in cinemas – but not on this scale. Baldwin Street is the setting for an annual ‘gutbuster’ race to the top and then back down, usually in late summer.
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Otago Daily Times
Reference: 15 July 2008, p. 3
Photograph by Craig Baxter
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