Story: Pregnancy, birth and baby care

Maternity dresses, 2010 (3rd of 3)

Maternity dresses, 2010

By the late 20th century most pregnant women were not concerned about concealing their pregnant bellies. Comfort and style were important, as was celebrating pregnancy through clothing. Aja Rock (left) and Monique Bree are modelling New Zealand maternity-wear label Egg's clothing in 2010.

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How to cite this page:

Kerryn Pollock, 'Pregnancy, birth and baby care - Pregnancy attitudes, rituals and clothing', Te Ara - the Encyclopedia of New Zealand, (accessed 25 October 2021)

Story by Kerryn Pollock, published 5 May 2011, reviewed & revised 24 Oct 2018