Story: Marching teams and cheerleaders

General Motors marching teams

General Motors marching teams

Young women's marching teams were often formed in workplaces in the 1920s and 1930s, and uniforms sometimes reflected the firm's line of business. This is the case with the General Motors New Zealand marching teams during the 1930s. The Mechanics (top) dressed in overalls and caps that advertised different makes of motor car, including Pontiac, Vauxhall, Buick, Chevrolet and Oldsmobile. The Chauffeurs (bottom) also had hats advertising models of car, but they wore smart driving uniforms and boots.

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Museum of New Zealand Te Papa Tongarewa
Reference: C.002654 (top); C.002653 (bottom)
Photographs by Gordon Burt

Permission of the Museum of New Zealand Te Papa Tongarewa must be obtained before any re-use of this image.

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How to cite this page:

Charlotte Macdonald, 'Marching teams and cheerleaders - The beginnings of marching as a sport', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/38054/general-motors-marching-teams (accessed 3 December 2021)

Story by Charlotte Macdonald, published 5 Sep 2013