By 1918, when this studio photograph of Alfred and Esther was taken with their teenage children, Herbert and Eileen, Alfred was an acknowledged leader in the flax industry. He was prominent in the New Zealand Flaxmillers‘ Association and its spokesperson in government circles.
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Private collection, Jane Pollard
Reference: Jane Pollard, A mingled yarn: the Seifert family and flaxmilling in New Zealand. Bowral: J. Pollard, 2004, p. 53