Story: Tourist industry

Trans-Tasman tourists

In 1969 international visitor numbers increased by 12.5%, largely due to the growth of air travel. The government was keen to tap into the closest international market: Australia. Australians were told that they were just two-and-a-half hours and a five-course meal away from the 'lively, new, sophisticated, swinging New Zealand'.

Using this item

Archives New Zealand - Te Rua Mahara o te Kāwanatanga
Reference: C'Mon to New Zealand. National Film Unit, 1970

All images & media in this story

How to cite this page:

Margaret McClure, 'Tourist industry - Long-haul air travel', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/23197/trans-tasman-tourists (accessed 24 February 2020)

Story by Margaret McClure, published 11 Mar 2010