Story: Unpaid domestic work

DIY advertisement

In this advertisement for hardware chain Mitre 10, the boy offering to help his mate with the retaining wall expresses the New Zealand ‘DIY’ (do-it-yourself) spirit. Traditionally, New Zealanders have done their own garden and household maintenance tasks, rather than spending money on tradesmen – which is why the advertisement maintains that ‘DIY’ is in our DNA.

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Mitre 10 New Zealand

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How to cite this page:

Matt Morris, 'Unpaid domestic work - The shed', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/23338/diy-advertisement (accessed 3 June 2020)

Story by Matt Morris, published 11 Mar 2010