Story: Divorce and separation

After separation

Divorce was ordinary by the late 20th century, when some of its difficulties and challenges were the basis for a popular series of advertisements selling butter. One of them is shown here – a divorced dad picks up his daughter from school. She tries to persuade him to come home, but he tells her that his new place is his home.

Video courtesy of Fonterra.

Using this item

Saatchi & Saatchi

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Megan Cook, 'Divorce and separation - No-fault divorce: 1980–21st century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/29837/after-separation (accessed 26 January 2022)

Story by Megan Cook, published 5 May 2011, reviewed & revised 8 Nov 2018