Story: New Zealand culture overseas

The New Zealand story

In 2013 Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand developed a campaign to promote New Zealand to a range of overseas business and consumer audiences. One of its elements was a short film called The New Zealand story, designed to reveal the unique value of New Zealand's people and character. As well as the traditional emphasis on inspiring scenery, it included glimpses of cultural life such as art, kapa haka (traditional Māori performing arts), design, popular music and film making.

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New Zealand Story
Film by Darryl Ward

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How to cite this page:

Nancy Swarbrick, 'New Zealand culture overseas - Taking New Zealand to the world', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/45836/the-new-zealand-story (accessed 24 November 2020)

Story by Nancy Swarbrick, published 22 Oct 2014