Story: Whanganui places

‘New Zealand’s great scenic river’ poster

Alexander Hatrick, who ran steamers on the Whanganui River in the first third of the 20th century, did more than anyone to promote tourism on the river. He produced this poster in the 1910s. Scenes from the river surround a map of the route taken by the steamers, from south of Pipiriki to Taumarunui in the King Country. The trip north from Pipiriki is described effusively as a ‘scenic masterpiece’, with hills ‘whose tree-crowned crests rise to kiss the heavens’.

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Alexander Turnbull Library
Reference: Eph-A-TOURISM-Wanganui-1910s-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Diana Beaglehole, 'Whanganui places - Whanganui River', Te Ara - the Encyclopedia of New Zealand, (accessed 17 May 2022)

Story by Diana Beaglehole, updated 15 Jun 2015