Story: City boosters and promoters

Insurance company buildings

Insurance companies were once renowned for large, ornate office buildings, intended to inspire public faith in the company. Images of the buildings were also used in advertising material. Here, the Colonial Mutual Life Assurance Society showcased its buildings in the Cyclopedia of New Zealand (1897).

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New Zealand Electronic Text Collection
Reference: The Cyclopedia of New Zealand: industrial, descriptive, historical, biographical facts, figures, illustrations. Wellington: Cyclopedia Company, 1897

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How to cite this page:

Kerryn Pollock, 'City boosters and promoters - City buildings', Te Ara - the Encyclopedia of New Zealand, (accessed 27 November 2021)

Story by Kerryn Pollock, published 11 Mar 2010