Story: Industrial design

Rothmans Design Train (2nd of 3)

In 1968 the New Zealand Industrial Design Council, with sponsorship from cigarette manufacturer Rothmans, initiated an awards programme to promote local industrial design. The total prize pool of $12,000 (~$192,000 today) was shared among 10 winners. The 180 finalists were displayed in a special train that toured the country and was visited by about 14% of the total population. These photos were taken while the train was in Gisborne.

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Tairawhiti Museum, Te Whare Taonga O Te Tairawhiti
Reference: Gisborne Photo News, 6 November 1968, pp. 32-3

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How to cite this page:

Michael Smythe, 'Industrial design - Innovation under protectionism', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/zoomify/41855/rothmans-design-train (accessed 8 August 2020)

Story by Michael Smythe, published 22 Oct 2014