Story: Intellectual property law

'Sure to rise', 1912

In 1912 Thomas Edmonds, a successful manufacturer of baking powder and other food goods, employed Climie, Coates and Company to act for him in a trademark application. The elaborate logo, shown on the application, included the rising sun and the words ‘sure to rise’, both still in use in 2014. Edmonds had been selling his baking powder (the first product he made) since 1879.

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Archives New Zealand - Te Rua Mahara o te Kāwanatanga
Reference: ABPJ W5797 7415 Box 4 10823

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How to cite this page:

Susy Frankel, 'Intellectual property law - Patents and trademarks', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/zoomify/45792/sure-to-rise-1912 (accessed 31 May 2020)

Story by Susy Frankel, published 22 Oct 2014