Under the regulations that operated during the First World War, all New Zealand’s exports of farm products were bought by Britain at fixed prices. When that arrangement finished in 1921, prices fell. In response, the government in association with the dairy industry set up the Dairy Board to coordinate marketing in the UK. This 1927 cartoon shows a dairy farmer about to give a new coat of paint to the monument of a dairy cow, presumably alluding to the golden calf idol of the Old Testament. The paint is from a bucket labelled ‘improved marketing methods’.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.