Kōrero: Shops

Farmers’ catalogue

Farmers’ catalogue

The cover of the Farmers’ Trading Company’s 1925 catalogue featured illustrations of a farmer, a farm, a factory, and the store’s Auckland branch – encouraging readers to link the city to the country. Travel was largely expensive and impractical for rural people at the time, and many purchases were made through mail-order catalogues.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-B-RETAIL-FTC-1925-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Carl Walrond, 'Shops - Small-town and suburban shopping', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/21211/farmers-catalogue (accessed 24 January 2020)

He kōrero nā Carl Walrond, i tāngia i te 11 Mar 2010, updated 16 Sep 2016