This 1936 Tourist Bureau poster shows a well-dressed woman calling a suited employee of the Government Tourist Bureau to book a tour. A tour of the country like this was only affordable for people of means in the 1930s. The age of mass tourism was still decades away.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.