This 1971 brochure, printed in Japanese, features an image of Milford Sound and a road map. The Homer Tunnel on the Milford Road was completed in 1953 and this led to a major increase in tourist numbers to Milford Sound. From the early 1970s the tourism market began to diversify, and Asia was seen as a major new market due to its proximity, growing prosperity and large population.
Courtesy of Tourism New Zealand
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Reference: Eph-A-TOURISM-NZ-1971-01-front; Eph-A-TOURISM-NZ-1971-01-map
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.