South British was formed in Auckland in 1872 as a fire and marine insurance company, by migrants from England. This advertising poster from about the 1950s shows the female figure Zealandia, representing New Zealand, holding the national flag and a ship’s anchor, a reminder of the company’s reliance on marine insurance. South British later changed hands a number of times and was part of the Sovereign Insurance group in the early 2000s.
Courtesy of Sovereign Insurance
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.