After the Second World War birth rates increased. More women married and at younger ages. This led to a baby boom for Pākehā mothers which lasted until the early 1970s. This booklet (produced by the National Party for the 1949 election campaign) shows a family at the beginning of the baby boom. These parents have made a good start and their relative youth suggests that there is plenty of time for child number four.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.