Kōrero: New Zealand identity

Poster of sunny Napier (2 o 2)

Poster of sunny Napier

By the mid-1950s, when this pamphlet was issued, the idea of beautiful New Zealand extended to its beaches. Here Napier is promoted as 'New Zealand's ocean play ground'.  Summer at the beach became part of the identity of New Zealanders.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-A-TOURISM-Napier-1955-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Fiona Barker, 'New Zealand identity - The land', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/34603/poster-of-sunny-napier (accessed 5 August 2020)

He kōrero nā Fiona Barker, i tāngia i te 20 Jun 2012