This poster was produced by the New Zealand Alliance for the Abolition of the Liquor Traffic to persuade people how to vote in the 1925 referendum on liquor licensing. After 1919 the prohibition referendum usually took place at the same time as the general election. In the poster the responsible family man is encouraged by his son to strike out the top two lines on the ballot paper, indicating his vote for national prohibition. The clear suggestion is that a vote for prohibition is a vote to protect the family from the ill effects of alcohol.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.