This poster supporting retention of the 6 o'clock closing time for pubs was produced for the referendum of 9 March 1949. It uses similar imagery to that used in the prohibition campaigns. It suggests that less time in the pub leads to a happier family life, with men saving money and spending more time with their families. The voters in 1949 appear to have been happy with 6 o'clock closing, which received a three-to-one majority vote in the referendum.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.