Kōrero: Smoking

Advertisement for Capstan cigarettes (2 o 4)

Advertisement for Capstan cigarettes

This advertisement, aimed at women, appeared in the Auckland Star in May 1941. It was wartime and many women were in the workforce, so the ad tried to associate smoking cigarettes with relaxation at the end of a job. 'Time for a Capstan' was one of the best-known advertising slogans of the period.

Te whakamahi i tēnei tūemi

National Library of New Zealand, Papers Past
Reference: Auckland Star, 30 May 1941, p. 9

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Smoking - Cigarettes rule: 1900–1960', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/38972/advertisement-for-capstan-cigarettes (accessed 16 December 2019)

He kōrero nā Jock Phillips, i tāngia i te 5 Sep 2013