The idea that it is primarily women who decide on the decoration of a house has long been pervasive. For example, this 1950s advertisement for Nairn’s linoleum tiles, with the slogan ‘easily laid to your design’ is clearly aimed at women homemakers. It shows a beaming housewife laying the tiles on her kitchen floor.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.