This graph charts the rise and fall of local content broadcast in prime time, between 6 p.m. and 10 p.m., seven days a week. The figures to 2004 cover only TV One, TV2 and TV3. In 2005 Prime was added and in 2006 Māori Television and C4. The figures suggest that the establishment of television funding body NZ On Air in 1989 provided a significant boost to local programme-making, with the proportion of local content on screen rising to over two-fifths in 1993 and 1994. There was then a significant decline until the establishment of the public-service charter for TVNZ in 2003 and the emergence of Māori Television. Local content increased to 43.3% in 2006. Since then there has been a gradual decline in the proportion of New Zealand-made programmes.
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Source: Statistics New Zealand