Kōrero: Newspapers

Reading the Auckland Star, 1964

When the Auckland Star produced this booklet in 1964, newspapers were starting to face challenges from other media such as radio and television. To try and maintain readership figures, and therefore advertising revenue, the Star published this supplement based on a survey of Auckland newspaper readership. Click through the pages for a summary of the changing place of newspapers in New Zealand life. 

Te whakamahi i tēnei tūemi

Fairfax NZ
Reference: The Auckland Star and its reading public. Auckland: New Zealand Newspapers, 1964, front cover, pp. 1–3

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Mark Derby, 'Newspapers - Competition and challenges, 1940–2000', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/interactive/43194/reading-the-auckland-star-1964 (accessed 17 September 2021)

He kōrero nā Mark Derby, i tāngia i te 22 Oct 2014