Creamoata, a brand of finely ground rolled oats used to make porridge, was a common breakfast food in New Zealand for much of the 20th century. This Creamoata-eating boy is a specimen of ruddy good health.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Courtesy of Nestle