James Wattie started his business canning fruit in 1934, and in 1936 he added a selection of vegetables. The business expanded in Hawke’s Bay and Gisborne. In 1955 the company began quick-freezing peas. By the end of the 1950s Wattie’s was a major exporter of canned and frozen produce. These workers are inspecting peas in the Hastings factory in January 1948.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.