Branded service stations saved oil companies money and increased profits. Oil-company petrol tankers made fewer stops and discharged more petrol or diesel each time. Among motorists brand loyalty was weak – the location of a service station was more important, and companies with the best sites sold more petrol. This Caltex station is in Wellington, in the 1950s or early 1960s.
Te whakamahi i tēnei tūemi
Permission of the Museum of New Zealand Te Papa Tongarewa must be obtained before any re-use of this image.