By 1890 newspaper advertisements had elaborate imagery, a mixture of typefaces, trademarks –such as Nelson Moate & Co.’s pagoda – and catchy slogans. In this example from the Evening Post Nelson Moate & Co proclaimed theirs ‘the best teas in the world’, and included endorsements from other newspapers, while Edwin Arnold’s perambulators were ‘the babies’ friend’.
Te whakamahi i tēnei tūemi
National Library of New Zealand, Papers Past
Reference: Evening Post, 5 May 1890
Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.